|UNESCO Islamabad joined hands with Pakistan radio broadcasting and media organizations to mark the fifth edition of the World Radio Day.|
Islamabad, 11 February 2016: Workshop on Radio Saves Lives
UNESCO Islamabad together with the UN Information Center (UNIC) and the Pakistan Broadcasting Corporation (PBC) commemorated the World Radio Day 2016 under the sub theme, "Radio Save Lives", in Islamabad.
More than 130 reporters and producers from the Pakistan Broadcasting Corporation, radio experts, and representatives from the United Nations System in Pakistan highlighted the work of the UN system as well as the importance of radio in times of emergency and disaster situation.
Director UN Information Center, Mr. Vittorio Cammarota in his opening remarks give a snap shot of the work of the UN System in Pakistan followed by an interactive panel discussions by representatives of other UN agencies working in different thematic areas. He applauded the role of Radio Pakistan as a viable medium of communication because it had its reach to almost 90 % of the population through the country. He also extended his gratitude to Radio Pakistan for dissemination of key messages and production of live programmes about the work of the United Nations in the Country.
Speaking on the occasion, Ms. Vibeke Jensen, UNESCO Representative to Pakistan highlighted that UNESCO is striving to highlights the impact of Radio in times of emergency and disaster especially in 2016. She mentioned that radio airs tsunami or just bad weather alerts in Japan and Chile, messages on how to avoid Ebola transmission in Liberia or Zika contagion in Brazil. She said that radio could be used to engage the local communities and local authorities through various radio programmes such as Peace Debate, Radio Peace Reporting, Radio Dramas to promote peace and social cohesion at gross root level.
Javed Khan Jadoon, Controller News and Current Affairs, Pakistan Broadcasting Corporation in his address to the audience underlined that Radio Pakistan and the United Nation are voices of the nation. He said that working together, we can promote development and peace through radio.
Naveed Chauhan, VP Programme and Senior Broadcaster at Radio Pakistan said that radio is the mass medium and it should reach to the masses in times of emergency and crisis to save lives. He affirmed that Radio Pakistan will play its role by producing creative programmes in this regards.
Speaking as panelists on the role of radio and best practices in times of emergency and disaster situations, Saad Hafeez and Shahzad Asad from International Organization for Migration (IOM); Amjad Qammar, Media Expert, Aitebar Programme; Asif Khan, Country Representative Pakistan at DW Akademie and Riaz Khan from UNESCO Islamabad deliberated on the issues and shared experiences on humanitarian and disaster reporting, programming, production, ethics and dissemination of information while covering disaster and humanitarian stories. They encouraged the radio producers and trainees for adopting professional reporting approaches, standards and ethics while covering stories related to the affected communities in any disaster.
For further details about this event: Event pictures, Press clipping
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