Lahore, 13 February 2016: The Media Foundation in collaboration with Lahore Press Club and with support from UNESCO Islamabad, organized World Radio Day Seminar at Lahore Press Club. The event was attended by senior and mid-level pubic private broadcast journalists, representatives of the Lahore Press Club, academia and official of the Director General Services Academy - Rescue 1122 Lahore.
The speakers highlighted the historical background and development of radio as a means of information. The discussions encompassed the importance of radio in times of disaster and emergency situation and shared personal experiences in situations where the dissemination of information through radio saved lives and informed people to adopt precautionary measures. They shared that simple technology and cost effectiveness of establishing radio broadcast are added advantages to its widespread reach that cannot be matched with any other communications medium.
Speakers stressed on the need to acknowledge the importance of radio and the efforts of professionals who work in this media to facilitate the power that can be exercised in distribution of information in times of emergency and disasters. Those who addressed the seminar included, Khawar Naeem Hashmi, Program Manager Radio Pakistan Lahore; Sohail Basra, Senior Broadcast Journalist; Tanvir Shahzad, Senior Broadcaster and Head of Mass Communication Department at Bahauddin Zikria University Lahore Campus; Imtiaz-ul-Huq, Special Representative of DG Emergency Services Academy Rescue 1122 Lahore and Jam Sajjad, Shahbaz Mian and Shadab Riaz, officer bearers of Lahore Press Club.
They commended the role of The Media Foundation and UNESCO for organizing the seminar on this important topic. At the concluding of seminar, cake cutting ceremony was also held which was especially designed for the World Radio Day 2016.
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